Soltiq as an asset to the tourism offering

As a tourist destination, Croatia, which generates as much as one-fifth of its total revenue through tourism, must pay special attention to tourism trends, which are very clear – the proportion of tourists whose main motivation is solely passive relaxation and enjoyment on the beach (which has been the main characteristic of Croatian tourism over the past decades) is continuously declining, while the number of tourists seeking sustainable tourism is continuously increasing. According to all relevant international tourism studies, one in every three tourists today prioritizes sustainable tourism when choosing a holiday destination.

The fundamental task of sustainable tourism is the optimal use and preservation of natural resources, so destinations that tourists choose as their holiday spot must take special care of this. When we add the fact that last year, for the first time, the best-selling car in Europe was an electric car (Tesla Y), and that all other car manufacturers are jumping on this train with numerous new models of electric cars, it becomes clear that building infrastructure for charging electric vehicles is becoming a primary task for hotel companies, municipalities, and cities as tourist destinations.

In the Croatian case, this is not a simple task, as the number of tourists in the summer months far exceeds the number of local residents, and today's lifestyle continuously demands more and more electrical energy for numerous devices, from personal electronics to essential air conditioners and water heaters. When we add the charging of electric vehicles to this, it is clear that the existing electric grid in many destinations on the Adriatic coast is not able to meet the growing needs and demand, and many Croatian islands cannot handle it even now.

The same problem exists in other Mediterranean countries such as Spain, Italy, Portugal, Greece and Albania, and it is a slightly different problem in the Scandinavian countries. High standards of sustainability and minimum intervention in the natural environment are looking for a solution for the availability of electricity even in the vast expanses of untouched nature that abound in Norway, Sweden and Finland.

Fortunately, there is now a solution to these problems. That solution is Soltiq, the world's first autonomous mobile solar charging station and an innovation that completely changes the rules of the game – we no longer depend on fixed charging stations and the capacity of the electric grid, but only on the sun, which we have for free in almost all locations across the Adriatic, literally every day. All that is needed is a sunny spot at the size of a parking space and Soltiq. For the mutual satisfaction of tourists and local residents.